On Graphics, Titles and Font Selection...
I've always been a stickler for good graphic design. A poor font selection is enough for me to judge that damn book by it's cover, and I'll buy a beer for anyone who can make a good Comic Sans joke that I haven't heard before.
Despite this really cool side of my personality having flourished for several years, I'm by no means a 100% professional graphic designer and there's some fancy shit I just can't do yet. But I do my best in the meantime and I'm getting there.
Now how is this all relevant? Well, let me tell you. Let me bloody tell you.
Yesterday Tim and I spent a blissful hour going through what new font we were going to use. We decided that our old font, whilst classic:
....wasn't right. THE TRIP is a classic film. It tells a classic narrative that could exist in any era, and has archetypal themes and characters (to an extent, despite being wildly innovative and different). The problem with having a font such as Trajan, then, is that it all feels terribly serious. The last thing we wanted was to take ourselves too seriously. The film was inspired by works such as Roald Dahl's Tales of the Unexpected and the fantastic Inside No.9; pieces where the creator smirks at the audience, but in a cheeky way rather than being unpleasant. The font was also a minor technical nightmare, not taking to motion very well (see credits example. So we needed a change.
....It's Futura! Despite downloading a heap of new custom designed super-trendy super-cool super-Shoreditch fonts, it was a good old stock favourite that made the cut. Why Futura? It's modern, but not in a Marvel-In-Your-Face sort of way. It's simple and elegant, which means people can actually read what you're saying. Why is that important?
...Because of this card someone got their lovely Aunt for their birthday, ladies and gents. Never forget the power of a legible font.
Futura also reminded me of some titles I've particularly enjoyed recently. Oh and FYI, if you enjoy overanalysing titles, you should visit artofthetitle.com, which is sort of a pornhub for graphic design lovers. With less viruses and more pleasing visuals.
Here's a handy image I stole from them of all the best titles from SXSW this year. Look at that Godzilla one. Pretty sexy eh? I thought so too, my friend. I really did.
Now we're just rolling out our new design over the rest of our branding. We have already released some trailers with the old branding, and that's A-OK. Marketing campaigns develop over time and so will ours. Or at least that's what my producer and I reassure ourselves.
In our view, it's better to get everything looking right than stick to your first decision. We may even change our minds again before the film's done, but that'll be ok too.
Here's a mock up of our new Facebook page with the new branding:
Watch this space for the new poster, and maybe even a sneaky teaser video heading your way soon....
Now go browse some beautiful graphic design and copy - I mean, creatively interpret - to your heart's content
-SOPHIE (& Tim. Sort of. But mainly Sophie.)